Walkers launches premium Gold crisp range in UK supermarkets

Summarised from 2 outlets · Updated 20 Oct, 17:02 · Archive

Walkers has launched a new premium crisp range called Gold, available in Morrisons, Tesco and Ocado.

Walkers has launched Walkers Gold, a new premium crisp range featuring slow-cooked crisps with a thinner cut, more folds and premium ingredients including truffle and olive oil. The brand says the packaging is also premium, with a gold interior visible as customers reach into the packet.

Three flavours are currently available at Morrisons stores and on the Ocado website. A fourth flavour, Apple Cider Vinegar & Sea Salt, will be exclusive to Tesco soon. The range will be available nationwide over the coming weeks at an RRP of £2 for a 140g sharing bag.

Wayne Newton, senior marketing director of Walkers Snacks at PepsiCo, said the range was designed to 'deliver something really special' and to offer 'a little luxury at an affordable price' while maintaining 'the taste and crunch they know and love from Walkers'. Walkers has confirmed that Gold will be a permanent addition to its crisp portfolio.

How it is being reported

• Walkers launches new 'luxury' crisp range with 4 flavours in supermarketsWalkers has launched a new premium crisp range which will be available to buy in Morrisons, Tesco and at Ocado.Colchester Gazette · 20 Oct, 16:30
• Walkers launches new 'luxury' crisp range with 4 flavours in supermarketsWalkers has launched a new premium crisp range which will be available to buy in Morrisons, Tesco and at Ocado.Echo (Basildon) · 20 Oct, 14:15

In this story: Walkers · Morrisons · Tesco · Ocado · PepsiCo

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