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Walkers launches premium Gold crisp range with luxury flavours

Summarised from 4 outlets · Updated 20 Oct, 09:58 · Archive

Walkers has launched a new premium crisp range with black truffle and olive oil flavours, available at Morrisons, Tesco and Ocado.

Walkers has launched a new premium crisp range called Gold, with luxury flavours including black truffle and olive oil arriving in supermarkets. The new crisps are slow-cooked with a thinner cut and more folds than standard varieties. The packaging features a gold interior visible as customers reach into the packet.

Three flavours are currently available at Morrisons stores and on the Ocado website. A fourth flavour, Apple Cider Vinegar & Sea Salt, will be exclusive to Tesco. The Walkers Gold range will be available nationwide over the coming weeks with a recommended retail price of £2 for a 140g sharing bag.

Walkers has confirmed the new Gold range will be a permanent addition to its crisp portfolio. Wayne Newton, senior marketing director of Walkers Snacks at PepsiCo, said the range was designed to 'deliver something really special', offering 'a little luxury at an affordable price' whilst maintaining 'the taste and crunch they know and love from Walkers'.

The launch comes as the brand continues to expand beyond its classic flavours such as Ready Salted, Cheese & Onion and Prawn Cocktail. Walkers also offers other ranges including Oven Baked, Lightly, Max and Sensations.

Walkers launches premium Gold crisp range with luxury flavours
Image: NW Evening Mail

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In this story: Walkers · PepsiCo · Morrisons · Tesco · Ocado · Wayne Newton

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