Personal injury attorney launches motivational billboard campaign

Summarised from 2 outlets · Updated 5 Nov, 13:41 · Archive

Louisville personal injury attorney Sam Aguiar has put up about 60 motivational billboards around the city since December 2024.

Sam Aguiar, a personal injury attorney since 2008, launched the billboard campaign in December 2024 with messages he designed himself. He told his billboard representative to get them up before he changed his mind, saying 'I know it sounds a little crazy'. The messages were kept simple to appeal to people going through different circumstances, including phrases such as 'Believe in yourself', 'Good vibes only today' and 'Stay strong'.

Since December, Aguiar has placed about 60 billboards in high-traffic areas around Louisville. The response was immediate, with more than 2,000 people reaching out through various channels. Aguiar reported receiving messages from trauma nurses who saw billboards near hospitals, a cancer patient undergoing chemotherapy, paramedics, teachers and single mothers, all saying the messages provided encouragement during difficult times.

Aguiar has also incorporated humour into the campaign. One billboard near the fairgrounds references a social media trend that his 13-year-old would recognise. 'I figured if you can't beat them, join them,' he said about the approach.

Personal injury attorney launches motivational billboard campaign — Image: Live5News

Comments (0)

How it is being reported

Why this attorney has been putting up positive billboardsSam Aguiar, who has been a personal injury attorney since 2008, launched a campaign that put up motivational messages around Louisville.Live5News · 5 Nov, 13:01
Why this attorney has been putting up positive billboardsSam Aguiar, who has been a personal injury attorney since 2008, launched a campaign that put up motivational messages around Louisville.WISTV · 5 Nov, 13:01

In this story: Sam Aguiar · Louisville · Kentucky

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log