Personal injury attorney puts up motivational billboards

Summarised from 2 outlets · Updated 5 Nov, 13:41 · Archive

Sam Aguiar, a Louisville personal injury lawyer, has put up about 60 motivational billboards around the city since December 2024.

Sam Aguiar, a personal injury attorney in Louisville since 2008, decided in December 2024 to put up motivational billboards around the city. He designed the messages himself and intentionally kept them simple and short, hoping to resonate with different people facing different challenges. Since launch, he has placed about 60 billboards in high-traffic areas across Louisville.

The campaign has generated significant response. More than 2,000 people have reached out through phone calls, emails, texts and social media. Aguiar said he received messages from trauma nurses at hospitals, a cancer patient undergoing chemotherapy, paramedics, teachers and single mothers. 'I was getting messages from trauma nurses who said they saw some by the hospitals that really braced them for what they knew was going to be another tough shift,' Aguiar said. 'We'd gotten a great message from a cancer patient who was driving up from E-town a few days a week to go through chemo, and she said that when those messages popped up, it gave her a little bit of a boost.'

Aguiar has included contemporary cultural references in the campaign. One billboard near the fairgrounds references a social media trend that his 13-year-old recognises. 'I figured if you can't beat them, join them,' he said.

How it is being reported

• Why this attorney has been putting up positive billboardsSam Aguiar, who has been a personal injury attorney since 2008, launched a campaign that put up motivational messages around Louisville.WSAW · 5 Nov, 13:01
• Why this attorney has been putting up positive billboardsSam Aguiar, who has been a personal injury attorney since 2008, launched a campaign that put up motivational messages around Louisville.WBAY · 5 Nov, 13:01

In this story: Sam Aguiar · Louisville

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