Holden numbers fall as Australian brand nears million milestone

Summarised from 2 outlets · Updated 16 Oct, 04:02 · Archive

Holden passenger vehicles in Australia have fallen to just over one million, down 15.7 per cent since 2024, seven years after the brand ceased operations.

Holden passenger vehicles in Australia have fallen to just over one million, according to the latest registration data from the Bureau of Infrastructure and Transport Research Economics (BITRE) as of January 2026. The brand is the fourth most common on Australian roads, behind Toyota with 3.3 million vehicles, Mazda with 1.6 million and Hyundai with 1.3 million.

There were 94,936 fewer Holden cars on the road than in 2025, representing a 15.7 per cent reduction since 2024. Government data shows the tally is expected to fall below one million next year, seven years after Holden ceased operations. The decline follows a pattern typical of ageing vehicle fleets, as owners discard vehicles once maintenance costs exceed their value or vehicles are damaged or destroyed in collisions.

Holden has not been the only brand to shrink. Ford passenger vehicle registrations fell 7.1 per cent between 2024 and 2026, from 900,248 to 836,433 vehicles. The BITRE figures cover only passenger vehicles registered for unrestricted public road use, excluding light commercial vehicles such as utes and, where possible, vehicles registered for consular and defence force use.

How it is being reported

• Your Holden is one in a million! Data reveals Aussie brand’s shrinking numbersThe declining number of registered Holdens on Australian roads has been quantified in the latest government data, with brands like Ford and Jeep also shrinking here.Perth Now · 16 Oct, 03:49
• Your Holden is one in a million! Data reveals Aussie brand’s shrinking numbersThe declining number of registered Holdens on Australian roads has been quantified in the latest government data, with brands like Ford and Jeep also shrinking here.The West Australian · 16 Oct, 03:49

In this story: Holden · Toyota · Mazda · Hyundai · Ford · Bureau of Infrastructure and Transport Research Economics · Australia

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