Britons turn to radios and cassettes to reduce screen time

Summarised from 2 outlets · Updated 8 Nov, 03:08 · Archive

British households are driving demand for radios, vinyl, cassettes and CDs to cut screen time, according to a report by electronics brands Pure and TEAC.

British households are driving an 'analogue revival' with increased demand for radios, vinyl, cassettes and CDs to reduce screen time, according to a report by electronics brands Pure and TEAC. Consumers appear to be shifting towards enjoying music 'without constant notifications and endless scrolling'.

A survey found that 52% of Gen Z (aged 14 to 29) have created dedicated listening spaces at home, while almost a quarter (23%) actively put their phones out of reach when listening to music. Nearly half of Gen Z (48%) said they would consider buying a modern cassette player. Among those aged 60 and 70, some 60% say radio keeps them company without a screen.

Pure responded to the trend by launching the Classic Active, an all-in-one audio system designed to reduce the 'complexity' of traditional hi-fi, and the Evoke Home II, a radio with a CD slot. Pure chief marketing officer Hubert Eiter said: 'Radio has never really left the home, but the reasons people value it are evolving. For some it's familiarity, for others it's calm, design and ease of use. What unites them is that radio still creates an atmosphere without distraction.' The digital (DAB+) radio market in the UK grew by 5.5% last year, according to GfK figures.

How it is being reported

• Britons drive sales of radios, cassettes and CDs to cut screen time – reportA report by electronics brands Pure and TEAC said consumers wanted to enjoy music ‘without constant notifications and endless scrolling’.Independent Business · 8 Nov, 02:45
• Britons drive sales of radios, cassettes and CDs to cut screen time – reportA report by electronics brands Pure and TEAC said consumers wanted to enjoy music ‘without constant notifications and endless scrolling’.Evening Standard · 8 Nov, 02:45

In this story: Pure · TEAC · Hubert Eiter · GfK · United Kingdom

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