Aldi's Specially Selected range wins best own-label award again
Summarised from 3 outlets · Updated 15 Nov, 06:01 · Archive
Aldi's Specially Selected range has been named Own Label Range of the Year at the Quality Food Awards for the second consecutive year, beating more expensive supermarket rivals including M&S, Waitrose and Sainsbury's. The discount supermarket won 17 medals in total – three golds, eight silvers and six bronzes – putting it ahead of some of the UK's biggest grocery names.
Three Aldi products secured gold medals in their respective categories. Its Specially Selected Premium Wagyu Denver Steaks, priced at £6.99 for 227g, won Best Beef, while the £3.69 Gastro Mac & Cheese took the Best Ready Meals title. The supermarket also won Best Smoked Fish for its Specially Selected Lightly Smoked Scottish Salmon Fillets, priced at £4.29 for 240g.
The Quality Food Awards are judged by a panel of industry experts, including chefs, food scientists and food writers. Products are assessed on factors including ingredients, taste, aroma, packaging and value for money. Aldi was also named QFA Christmas Retailer of the Year in September, and its Specially Selected East Anglian Fresh Whole Goose won Christmas Product of the Year.
How it is being reported
- Budget supermarket crowned best own-label range again, beating M&S and WaitroseAldi's Specially Selected range beats M&S, Waitrose and Sainsbury's to win Quality Food Awards' Own Label Range of the Year for a second year running.Romsey Advertiser · 15 Nov, 05:00
- Budget supermarket crowned best own-label range again, beating M&S and WaitroseAldi's Specially Selected range beats M&S, Waitrose and Sainsbury's to win Quality Food Awards' Own Label Range of the Year for a second year running.Basingstoke Gazette · 15 Nov, 05:00
- Budget supermarket crowned best own-label range again, beating M&S and WaitroseAldi's Specially Selected range beats M&S, Waitrose and Sainsbury's to win Quality Food Awards' Own Label Range of the Year for a second year running.Andover Advertiser · 15 Nov, 05:00
In this story: Aldi · M&S · Waitrose · Sainsbury's · Quality Food Awards
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