Norwich named UK's top city for Black Friday shopping

Summarised from 2 outlets · Updated 15 Nov, 08:31 · Archive

Norwich has been ranked the UK's best city for Black Friday shopping, ahead of London and Brighton & Hove.

Norwich has been named the UK's top city for Black Friday shopping in a study comparing 25 UK cities based on retail choice, access to larger retail sites and household spending power. The e-commerce personalisation platform Skubl gave Norwich a score of 73.1 out of 100, placing it ahead of London and Brighton & Hove. The ranking comes ahead of Black Friday on 27 November.

Norwich has 5.3 retail businesses per 1,000 local people, which is 47 per cent above the UK average and the highest number of larger retail sites per head among all 25 cities studied.

Skubl founder Cameron, described as a retail expert, said: 'Black Friday is still won on the high street as much as online. Norwich shows what that looks like: lots of shops close together, plenty of bigger stores and the chance to get everything done in one trip.' He added that both in-store and online retailers should focus on giving 'people real choice', making it 'easy to find', in order to encourage spending.

How it is being reported

• Norwich named the UK’s top city for Black Friday shoppingNorwich has been named the UK's top city for Black Friday shopping, beating London and Brighton & Hove in a new study.Eastern Daily Press · 15 Nov, 08:00
• Norwich named the UK’s top city for Black Friday shoppingNorwich has been named the UK's top city for Black Friday shopping, beating London and Brighton & Hove in a new study.Norwich Evening News · 15 Nov, 08:00

In this story: Norwich · London · Brighton & Hove · Skubl · Cameron

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