Cadbury launches customisable Heroes tubs for Christmas

Summarised from 2 outlets · Updated 25 Oct, 16:01 · Archive

Cadbury is allowing customers to build their own Heroes chocolate tubs online for the first time since the product launched in 1999.

Cadbury has made its first major change to Heroes tubs since their launch in 1999 by introducing a customisation service. The new option is available through the Cadbury Shop, an online store where customers can personalise their chocolate selection. Shoppers can choose exactly which chocolates go into their Heroes tub, whether it is an entire box of Twirls, a 50/50 split, or a mix of classics.

The Heroes Pick & Mix is available in two sizes: a 1kg box for £35 or a 1.25kg box for £40. The service is only available online and cannot be accessed in supermarkets. In addition to the Heroes tubs, the Cadbury Shop also offers a Cadbury Postal Selection Box featuring larger 180g chocolate bars, including Fruit & Nut and Dairy Milk.

Kirsty Hunter, vice president of marketing for Mondelez International UK&I, said the move combines 'the chocolates the nation loves with wonderfully personal gifting experiences'. She described it as 'a huge milestone for Cadbury, and just the beginning of what we want to build'. Cadbury Heroes were originally launched as Miniature Heroes in September 1999 as a direct competitor to Mars' Celebrations.

Cadbury launches customisable Heroes tubs for Christmas — Image: Oxford Mail

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How it is being reported

Cadbury makes big change to Heroes tubs for the first time in 27 yearsCadbury fans can now customise their own tub of Heroes ahead of Christmas in a new move for the company.Oxford Mail · 25 Oct, 15:50
Cadbury makes big change to Heroes tubs for the first time in 27 yearsCadbury fans can now customise their own tub of Heroes ahead of Christmas in a new move for the company.Oxfordshire Guardian · 25 Oct, 15:50

In this story: Cadbury · Mondelez International · Mars · United Kingdom

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