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Public votes for first time on Coca-Cola Christmas Truck route

Summarised from 3 outlets · Updated 21 Oct, 09:58 · Archive

A public vote has opened for the first time to decide which towns the Coca-Cola Christmas Truck will visit in November and December 2026.

The Coca-Cola Christmas Truck could be heading to a town near you, with the public being asked to help choose its route for the first time. A nationwide vote opened on October 20, giving people across Great Britain the opportunity to choose which towns the famous red truck should visit during November and December.

Stops on the tour will feature the illuminated truck alongside games, merchandise and cold drinks. The campaign comes after research found 82 per cent of people wished their town felt more festive.

Christmas lights and decorations were the most popular way to boost festive spirit, chosen by 75 per cent of respondents, while 65 per cent wanted markets or fairs. Meanwhile, half said a welcoming town-centre atmosphere was important for making somewhere feel Christmassy.

Social media personality Joe Sugg cast his vote for Corsham, where he went to school and still has friends living nearby. Sugg said: 'Christmas feels most special when there is something everyone can enjoy together. I'm excited that people across Great Britain can vote for a town where the Coca-Cola Christmas Truck could add even more festive sparkle – whether that means more things to do, a new reason for friends and families to come together, or simply an unforgettable dose of Christmas magic.'

Public votes for first time on Coca-Cola Christmas Truck route
Image: Romsey Advertiser

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In this story: Coca-Cola · Great Britain · Joe Sugg · Corsham

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