McDonald's considers bringing back grilled chicken sandwich

Summarised from 2 outlets · Updated 21 Oct, 17:32 · Archive

McDonald's is considering re-introducing its grilled chicken sandwich, discontinued in 2020 after weak sales.

McDonald's discussed plans to expand its chicken lineup at a September investor meeting, including the potential return of grilled chicken sandwiches and wraps, as demand for protein options grows.

The chain first introduced a grilled chicken sandwich in 1993, featuring a marinated skinless chicken breast filet, lettuce, tomato, sweet red onion, Monterey Jack cheese and herb sauce on a bun. The item was discontinued in 2020 after sales fell below profitability levels. Chef Mike Haracz, who served as McDonald's manager of culinary innovation from 2015 to 2019, explained the reasoning: menu items at McDonald's must meet a sales threshold to make financial sense, as anything below that level results in wasted product.

McDonald's introduced a more natural preparation of the grilled chicken in 2015, using only canola oil, olive oil, and real spices and herbs. The potential return of chicken options comes as rising beef prices have prompted the chain to reconsider its menu strategy.

How it is being reported

• Ex-McDonald’s exec dishes on why beloved, healthier menu item vanished in 2020In 1993, McDonald's introduced a grilled chicken sandwich as a healthier menu offering, but it did not stand the test of time.New York Post · 21 Oct, 17:23
• Former McDonald's exec spills the beans on why healthier menu favorite got the axeMcDonald's grilled chicken sandwich disappeared in 2020 after sales dipped too low, but rising beef prices could bring chicken options back.Fox News · 21 Oct, 11:00

In this story: McDonald's · Mike Haracz · Illinois

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