Hollywood Bowl uses dynamic pricing to offset heatwave sales fall

Summarised from 2 outlets · Updated 7 Oct, 11:37 · Archive

Hollywood Bowl's UK ten-pin bowling sales fell 2.6 per cent in the second half of the year as record heatwaves drove customers away.

Hollywood Bowl, Britain's biggest ten-pin bowling operator, saw UK like-for-like sales fall 2.6 per cent in the second half of the year. The chain said the summer's "exceptionally prolonged, dry weather" had "heavily impacted" its trading as fewer customers visited during the record heatwaves.

Hollywood Bowl deployed its dynamic pricing system to help offset some of the weather-related decline. The announcement prompted a boost to the company's share price.

How it is being reported

• Hollywood Bowl ‘resilient’ despite heatwave hit to salesThe 10-pin bowling chain said it had been able to help offset some of the hot weather impact by using so-called dynamic pricing.Independent Business · 7 Oct, 11:01
• Hollywood Bowl calls on dynamic pricing as heatwaves hit salesHollywood Bowl called on its dynamic pricing system to endure falling ten-pin demand during the summer’s record heatwaves, prompting a share price boost. Britain’s biggest ten-pin bowling operator said the summer’s “exceptionally prolonged, dry weather” had “heavily impacted” its trading, as like-for-like sales in the UK fell 2.6 per cent in the second half of [...]City AM · 7 Oct, 08:42

In this story: Hollywood Bowl · Britain · UK

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