Ilkley firm backs campaign to reward staff with local gift cards

Summarised from 2 outlets · Updated 15 Oct, 12:02 · Archive

Ideal Extraction is using Ilkley Gift Cards for staff rewards as part of a national campaign to support local economies.

Ideal Extraction, an Ilkley-based employer, is taking part in the 'Choose local. Make the switch' campaign, which encourages businesses to use Town & City Gift Cards as staff rewards. The cards can be spent at businesses within the towns where they are issued, helping to boost local economies. The company previously gave staff gifts such as flowers or chocolates.

Helen Rhodes, director at Ideal Extraction, said the move to Ilkley Gift Cards gives staff more choice and shows support for the local area. She noted that the branded cards feel like a special gift whilst also helping the town. Ideal Extraction now uses the Ilkley Gift Card for staff rewards throughout the year.

The campaign is backed by research from Miconex which found that 98 per cent of organisations consider supporting local businesses important. The research also revealed that 94 per cent of employees value having choice in their rewards and incentives, and 88 per cent would like to receive a gift card from their employer at Christmas.

How it is being reported

• Firm switches staff rewards to gift cards supporting local businessesAn employer is backing a national campaign to support local economies through Christmas reward schemes.Telegraph & Argus · 15 Oct, 11:45
• Ilkley firm switches staff rewards to gift cards supporting local businessesAn employer is backing a national campaign to support local economies through Christmas reward schemes.Wharfedale Observer · 15 Oct, 11:39

In this story: Ideal Extraction · Ilkley · Helen Rhodes · Sarah Brookfield-Almond · Miconex

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