Jaguar unveils Type 01 electric grand tourer as brand reboot

Summarised from 2 outlets · Updated 7 Oct, 02:24 · Archive

Jaguar has revealed the Type 01, a tri-motor electric grand tourer that marks a complete redesign of the brand's visual identity.

Jaguar has launched the Type 01, a tri-motor electric grand tourer positioned as the centrepiece of the brand's comprehensive reboot. The vehicle marks a significant departure from Jaguar's traditional design language, introducing bold and blocky styling that signals a fresh direction for the iconic British marque.

The three-motor electric powertrain underpins the grand tourer, which is being presented as the flagship of Jaguar's transformation. The new design philosophy suggests the company is moving away from its established visual identity to create a contemporary aesthetic for its electric future.

How it is being reported

• Jaguar Type 01 electric GT is a big, bold and blocky reset of the iconic British brandJaguar has thrown out its existing design language entirely for the new tri-motor electric grand tourer that spearheads the brand's reboot.Perth Now · 7 Oct, 02:02
• Jaguar Type 01 electric GT is a big, bold and blocky reset of the iconic British brandJaguar has thrown out its existing design language entirely for the new tri-motor electric grand tourer that spearheads the brand's reboot.The West Australian · 7 Oct, 02:02

In this story: Jaguar · Type 01

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