M&S launches luxury lingerie collection with Coco de Mer

Summarised from 2 outlets · Updated 15 Oct, 11:20 · Archive

Marks & Spencer has launched a limited-edition lingerie collection with British brand Coco de Mer at accessible price points.

Marks & Spencer has partnered with British luxury lingerie brand Coco de Mer on a limited-edition collection combining the brand's signature aesthetic with M&S's fit expertise. The 24-piece collection was created to celebrate 100 years of fashion at M&S and Coco de Mer's 25th anniversary.

The collection spans four distinct ranges and features sumptuous satin, delicate lace and intricate embroidery in silhouettes new to M&S. Coco de Mer owner and CEO Lucy Litwack told HuffPost UK that lingerie should be worn everyday rather than reserved for special occasions. She described it as 'the only item of clothing that we wear that no one else can see unless we choose to show it to them', calling it 'our secret power'.

Coco de Mer's standalone prices typically fall between £100 and £400, but this collaboration brings the average price point down to around £40, making luxury lingerie more accessible through M&S's high-street availability.

How it is being reported

• Fancy Lingerie Just Got More Affordable Thanks To M&S x Coco de Mer's New CollabM&S We talk about sex a lot here at HuffPost, so we’re obviously in favour of anything that makes us feel good. The only problem is, there are a million and one things getting in the way of partnered sex right now: from an increase in stress, spending way too much time on our phones, and a plethora of sexual wellness conditions like vaginal dryness and erectile dysfunction on the rise. For centuries, we’ve considered sex and sensuality (love that Jane Austen book) as something that happens between two people – but slowly, we’re beginning to increasingly see it as an option in our private…HuffPost UK · 15 Oct, 10:59
• M&S has teamed up with Coco de Mer and it’s about to make your underwear drawer look very expensiveM&S's most intimate collaboration yet is giving luxury lingerie a high-street price tag.Metro · 15 Oct, 07:00

In this story: Marks & Spencer · Coco de Mer · Lucy Litwack · London

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