Lego opens first Essex store at Lakeside Shopping Centre

Summarised from 3 outlets · Updated 4 Nov, 13:13 · Archive

Lego is opening its first Essex store at Lakeside Shopping Centre tomorrow, the brand's 23rd in the UK.

Lego is opening its first Essex store at Lakeside Shopping Centre on 5 November. The 217 square metre store will occupy a unit on the centre's first floor and will be the brand's 23rd in the UK.

Visitors will be able to try play tables, use the pick and build wall and create figures at a build a minifigure tower. The shop will also have interactive experiences and displays, exclusive sets and new releases. Staff will offer help choosing sets, and free building events will form part of the store's programme. Opening hours will be 10am to 9pm Monday to Saturday, and 11am to 5pm on Sundays.

The opening comes as Lakeside Shopping Centre undergoes a major investment programme. More than £100 million has been invested at the centre during the past three years in new shops, refits and upgraded retail experiences. Further funding from the owners has supported improvements to interiors, public areas and the wider visitor experience.

Several brands have opened at Lakeside this year, including Hollister, Urban Outfitters, Bershka and Oliver Bonas. More recently, Lefties, an Inditex-owned Primark rival, opened its second UK shop at Lakeside this autumn. Family-owned frozen yoghurt business Frurt also opened at the centre last month.

The investment strategy aims to attract younger shoppers, increase the time visitors spend at Lakeside and expand its fashion, leisure and lifestyle offer.

Lego opens first Essex store at Lakeside Shopping Centre — Image: Colchester Gazette

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How it is being reported

Major brand opening first Essex store TOMORROW at Lakeside Shopping CentreLakeside Shopping Centre is due to welcome the first Lego store in Essex tomorrow.Colchester Gazette · 4 Nov, 13:00
Major brand opening first Essex store TOMORROW at Lakeside Shopping CentreLakeside Shopping Centre is due to welcome the first Lego store in Essex tomorrow.Brentwood Guardian · 4 Nov, 13:00
Major brand opening first Essex store TOMORROW at Lakeside Shopping CentreLakeside Shopping Centre is due to welcome the first Lego store in Essex tomorrow.Echo (Basildon) · 4 Nov, 13:00

In this story: Lego · Lakeside Shopping Centre · Hollister · Urban Outfitters · Lefties · Inditex · Frurt

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