McDonald's uses AI to set prices based on customer demand

Summarised from 2 outlets · Updated 29 Sept, 22:25 · Archive

McDonald's is using artificial intelligence to set burger prices based on customer willingness to pay.

McDonald's is using AI tools to dynamically price items including the Big Mac based on customer willingness to pay. Franchisees report the algorithm has widened price gaps for identical items between restaurants in the same neighbourhoods.

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How it is being reported

McDonald’s pushes AI tools that suggest Big Mac prices based on ‘customer willingness to pay’New York Post · 29 Sept, 21:21
McDonald's is reportedly using AI to "dynamically" price its burgersEngadget · 29 Sept, 18:00

In this story: McDonald's · Big Mac

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