Brewdog's new US owner invests £50m in comeback bid

Summarised from 2 outlets · Updated 29 Sept, 22:37 · Archive

Tilray, which bought Brewdog in March, is investing over £50m to revive the struggling craft beer firm.

Brewdog's new owner Tilray, a US cannabis and drinks company that acquired the brand in March for £33m, is mounting a comeback after sales slumped by around 20 per cent following the takeover. The company is investing more than £50m to improve beers, pubs and working conditions. The new owner has urged drinkers to give the brand 'a second chance', blaming negative media reports for the sales decline during the change of ownership.

How it is being reported

• Give BrewDog second chance, says new owner as it invests £50mGuardian Business · 29 Sept, 19:35
• New Brewdog owner mounts comeback from ‘horrible’ collapseCity AM · 29 Sept, 18:00

In this story: Brewdog · Tilray · James Watt

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