Tilray invests £50m in BrewDog comeback after March collapse

Summarised from 2 outlets · 3 reports · Updated 30 Sept, 17:42 · Archive

BrewDog's new owner Tilray is investing over £50m to recover from its collapse into administration.

BrewDog's US owner Tilray, which acquired the craft beer firm for £33m in March following its collapse into administration, is investing more than £50m to improve the company's beers, pubs and working conditions. The new owner has urged drinkers to give the brand 'a second chance'. The firm experienced sales drops of up to 20 per cent following the takeover, which the new owner attributes partly to 'negative' media reports.

How it is being reported

• Can Brewdog get ‘equity punks’ onside in bid to move on from James Watt?Craft beer giant Brewdog has launched a reset under its American owners Tilray. Felix Armstrong explores whether the company can truly move on from James Watt Dessert-flavoured beer, provocative ad campaigns, waxy-mustached artisans – much about Brewdog’s long-anticipated reset feels familiar, as if the recently-collapsed craft brewer is really getting back to its roots. But [...]City AM · 30 Sept, 15:01
• Give BrewDog second chance, says new owner as it invests £50mUS cannabis and drinks firm Tilray, which took over in March, will improve beers, pubs and working conditions BrewDog’s new owner has urged drinkers to give the ailing brand “a second chance” as it invests more than £50m in improving the company’s beers, pubs and working conditions. The US cannabis and drinks company Tilray bought BrewDog for £33m in March this year, after the company collapsed into administration following five years of losses and a series of controversies relating to the treatment of workers under the founder James Watt. Continue reading...Guardian Business · 29 Sept, 19:35
• New Brewdog owner mounts comeback from ‘horrible’ collapseThe new owner of Brewdog has mounted a comeback from its collapse earlier this year, blaming its “horrible” sales during its change of ownership on “negative” media reports. The craft beer firm saw sales slump by as much as 20 per cent year on year following its takeover by US cannabis and drinks maker Tilray, [...]City AM · 29 Sept, 18:00

In this story: BrewDog · Tilray · James Watt

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem · Corrections log