O2 secures naming rights deal for London venue until 2038

Summarised from 2 outlets · Updated 7 Oct, 17:55 · Archive

O2 has signed a 10-year extension to retain naming rights to the London O2 venue.

O2 has agreed a 10-year extension to retain the naming rights to the London O2 venue, keeping the sponsorship in place until at least 2038. The Guardian reports the deal is worth £200m, representing a 50% premium on the previous agreement and what is thought to be the largest renewal of its kind in UK history. The extension cements O2's sponsorship as the second longest-running UK stadium naming rights deal after Arsenal's partnership with its London ground.

Virgin Media O2 and venue owner AEG have not publicly disclosed the value of the agreement. Virgin Media O2 has disputed claims about the £200m price tag cited by the Guardian.

How it is being reported

• Virgin Media O2 defends arena deal as £200m price tag disputedVirgin Media O2 has pushed back at claims it is paying around £200m to keep its name on the O2, as the heavily indebted telecoms group commits to another decade of one of Britain’s longest-running sponsorship deals. The company and venue owner AEG have not disclosed the value of the agreement, which will keep the [...]City AM · 7 Oct, 17:31
• O2 signs record £200m deal to keep London venue’s naming rightsExclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venue O2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history. The 10-year agreement will extend O2’s relationship until at least 2038. It cements the sponsorship as the second longest-running UK stadium naming rights deal after Arsenal’s partnership for the football club’s London ground, Continue reading...Guardian World · 7 Oct, 06:00

In this story: O2 · Virgin Media O2 · AEG · London · Arsenal

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