88% of Brits waste money on duplicate grocery purchases

Summarised from 2 outlets · Updated 26 Oct, 16:43 · Archive

Research shows 88% of Britons accidentally buy duplicate groceries and 66% throw away forgotten food.

Research from Hisense has revealed widespread food waste among British households caused by disorganisation and forgetfulness. The study found that 88% of Britons have accidentally doubled up on products when shopping, whilst 66% have been forced to throw away food that is no longer edible. Small mistakes with grocery management stack up across the year, hitting both household budgets and weekly meal plans.

The problem occurs when leftovers are pushed to the back of the fridge and hidden by newer purchases, prompting shoppers to buy replacements for items they already have. Matthew Glynn, senior product marketing manager at Hisense, said the key was keeping groceries visible and organised. He recommended developing simple habits such as checking existing ingredients before heading to the supermarket and keeping soon-to-expire foods within easy reach.

Hisense suggests organising the fridge by food type to make it easier to see what is already available before shopping. Moving products with shorter use-by dates to the front can prevent items from being forgotten and wasted. The company argues that better organisation can help households make the most of every shop and avoid buying more than they need.

How it is being reported

• Costly supermarket mistake made by 88% of Brits is wasting hundreds of pounds on groceriesYour weekly shop can look normal but a small habit in the kitchen is stacking up into hundreds lost.Daily Express · 26 Oct, 16:30
• The costly supermarket mistake made by 88% of Brits - and six ways to avoid it“By making the most of the space available in the fridge and developing simple habits, such as checking existing ingredients before heading to the supermarket and keeping soon-to-expire foods within easy reach, households can take small steps towards reducing avoidable food waste"The Mirror · 26 Oct, 08:20

In this story: Hisense · Matthew Glynn · Britain

This summary was written by AI from the headlines and standfirsts above, and states as fact only what at least two outlets report. How we use AI · Report a problem