Asda brings back pink Diet Coke cans for breast cancer campaign

Summarised from 2 outlets · Updated 15 Oct, 09:02 · Archive

Asda has reintroduced limited-edition pink Diet Coke cans as part of its annual Tickled Pink breast cancer fundraising campaign.

Asda has reintroduced limited-edition pink Diet Coke cans exclusively for its annual Tickled Pink breast cancer campaign. The pastel-coloured cans carry a white ribbon design and mark the 30th anniversary of Tickled Pink, the partnership between Asda, Breast Cancer Now and CoppaFeel! that was launched in 1996.

Customers can purchase boxes of 30 330ml cans for £10, reduced from £14.24, working out at approximately 33p per can. The cans contain ordinary Diet Coke rather than a new flavour or pink-coloured drink. The pink Diet Coke multipacks are available online and in participating Asda stores while stocks last.

The cans are part of a wider collection of more than 220 grocery, clothing and homeware products turning pink at Asda during October. Since its launch, Tickled Pink has raised more than £100million for breast cancer charities. Pictures shared on social media prompted excited reactions from shoppers, with one person commenting 'Oh my gosh literal heaven'.

How it is being reported

• UK supermarket brings back hugely popular Coke cans Brits call ‘literal heaven’Asda customers can pick up a box containing 30 330ml cans for £10, reduced from £14.24Somerset County Gazette · 15 Oct, 08:00
• UK supermarket brings back hugely popular Coke cans Brits call ‘literal heaven’Asda customers can pick up a box containing 30 330ml cans for £10, reduced from £14.24Bridgwater Mercury · 15 Oct, 08:00

In this story: Asda · Breast Cancer Now · CoppaFeel!

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