Hundreds camp overnight for Velocity Activewear store opening

Summarised from 2 outlets · Updated 14 Nov, 03:01 · Archive

Hundreds of people camped overnight outside Karrinyup Centre in Perth to be first in line for the opening of a new Velocity Activewear flagship store on Saturday.

Hundreds of activewear fans camped overnight outside Karrinyup Centre in Perth to be among the first to shop at a new Velocity Activewear flagship store opening on Saturday. Videos online showed crowds of teenagers and young women in blankets and sleeping bags in the shopping centre's parking lot.

The female-focused gym apparel brand was started in 2021 by Perth owner Milly Turley and operates seven stores across Australia, with two other Perth outlets in Butler and Cannington. The brand closed its original Karrinyup store in October after two years, but has now returned to the location with a larger, more premium flagship store.

Milly Turley said in July that the original store 'has served her purpose' and that the brand was moving 'onto bigger and better things'. Ahead of the new store's opening, Velocity announced on Instagram that there would be free giveaways for a limited number of customers first in line.

Hundreds camp overnight for Velocity Activewear store opening — Image: The West Australian

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How it is being reported

‘We’re so excited’: Hundreds camp out overnight for the return of Velocity Activewear to KarrinyupVideos online show hundreds of teens and young people settling in for the night in camping chairs as they anxiously awaited the return of the store.The West Australian · 14 Nov, 02:34
‘We’re so excited’: Hundreds camp out overnight for the return of Velocity Activewear to KarrinyupVideos online show hundreds of teens and young people settling in for the night in camping chairs as they anxiously awaited the return of the store.Perth Now · 14 Nov, 02:34

In this story: Milly Turley · Velocity Activewear · Karrinyup · Perth

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