Family trading card store takes shape on Magdalen Street

Summarised from 2 outlets · Updated 25 Oct, 07:08 · Archive

A family-run trading card store is preparing to open on Norwich's Magdalen Street next month.

Simon Belden is preparing to open the Family Trading Card Store on Magdalen Street in Norwich next month. He left his full-time job as a personal trainer in January to turn a family hobby into a business venture. His partner Kerry will run the shop with him, supported by their 12-year-old daughter Libby and 10-year-old son Jake.

Local creatives have helped refurbish the site. Sign-maker Chris from Crossover Signs, graphic designer Rob, and decorator Martin from Martin Cuthbert Interior have worked on the shop's transformation. The team installed new signage and painted the shop's exterior.

Mr Belden said: 'We are delighted with how the store is looking so far. They have all helped us bring our creative vision together.' He has been collecting Pokémon cards since the 1990s.

How it is being reported

• Family-run trading card store takes shape with striking new signageFamily Trading Card Store owner Simon Belden has teamed up with local creatives to transform its Magdalen Street shop with vinyls and signage.Eastern Daily Press · 25 Oct, 06:00
• Family-run trading card store takes shape with striking new signageFamily Trading Card Store owner Simon Belden has teamed up with local creatives to transform its Magdalen Street shop with vinyls and signage.Norwich Evening News · 25 Oct, 06:00

In this story: Simon Belden · Kerry Belden · Magdalen Street · Norwich · Crossover Signs

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