Instagram launches app on Apple TV with Reels and live shows

Summarised from 2 outlets · Updated 25 Oct, 16:31 · Archive

Instagram has launched an app for Apple TV, bringing Reels, longer videos and live shows to the streaming device for the first time. The app arrived on October 23 and requires tvOS 26.0 or later.

The launch follows Instagram's expansion into television viewing across other platforms. The company began testing a TV app on Amazon Fire TV devices in December 2025, before expanding to Google TV in February 2026 and Samsung smart TVs in June. The initial experience focused on Reels organised into channels based on viewers' interests, with videos playing automatically.

In June, Meta outlined plans to expand the TV offering beyond short videos to include longer creator content, episodic series and live broadcasts. The Apple TV app's description lists longer videos and live shows alongside Reels. Instagram describes the app as a way to watch together with friends and family, extending its video experience to the television. The release follows Instagram's dedicated iPad app, which arrived in September 2025 after years of requests for an interface designed for Apple's tablets.

How it is being reported

• Now you can watch Instagram Reels on your Apple TVInstagram is continuing its expansion into living rooms with Instagram for TV, for Apple TV. The company first started testing a version of the platform focused on Reels, live streams, and other video content, blown up for a bigger screen in December of last year. Then, in June, it launched a slew of new features […]The Verge · 25 Oct, 16:20
• Instagram Launches Apple TV App With Reels and MoreInstagram is now available on the Apple TV , bringing Reels, longer videos, and live shows via the platform to Apple's streaming device for the first time. The Instagram app for Apple TV lets users watch content from their favorite creators, discover videos, and resume watching across devices. Instagram describes the app as a way to watch together with friends and family, extending its video experience to the television. The app appears to have launched on October 23. Apple's TV-specific release metadata dates version 66.0 to that day, while an archived App Store listing from October 19…MacRumors · 25 Oct, 04:27

In this story: Instagram · Apple · Meta · Amazon · Google · Samsung

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