Woolworths to sell handbag modelled on chicken bag

Summarised from 2 outlets · Updated 10 Oct, 19:24 · Archive

Woolworths is selling a thermal handbag designed to resemble the bags used for its hot roasted chickens.

Woolworths is launching a handbag that resembles the bags the supermarket uses to sell its hot roasted chickens. The new product will also serve as a thermal bag, allowing customers to keep cold products at the right temperature.

The release has drawn criticism from a small business owner who has been upcycling Woolworths' chicken bags into fashion handbags. She purchases the bags, washes them and attaches metal chain straps before selling them. Her business model depended on repurposing Woolworths' existing packaging.

Woolworths has now decided to produce its own version of the handbag, taking the concept from an informal product known as the 'Bachelor's Handbag' that has circulated online. The supermarket is effectively entering the market that the small business owner created through upcycling.

How it is being reported

• Nat Locke: You might know it as the Bachelor’s Handbag, but Woolies wants you to carry one for realNow, look. I love a handbag as much as the next person . . . but making the Bachelor’s Handbag handbag a reality?Perth Now · 10 Oct, 19:00
• Nat Locke: You might know it as the Bachelor’s Handbag, but Woolies wants you to carry one for realNow, look. I love a handbag as much as the next person . . . but making the Bachelor’s Handbag handbag a reality?The West Australian · 10 Oct, 19:00

In this story: Woolworths

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