Shoppers queue from early morning for Food Warehouse opening

Summarised from The Leader's report · Updated 5 Nov, 10:11 · Archive

Iceland Foods opened a new The Food Warehouse store in Holyhead, with 114 customers queuing from 5.40am.

More than 100 shoppers queued outside The Food Warehouse at Holyhead Retail Park as it opened for the first time, with the first customer arriving at 5.40am. Iceland Foods, which operates the brand, marked the occasion with giveaways and prizes for those waiting in line.

The store gave away £1,500 worth of vouchers to the first 150 customers in the queue. Raffle tickets were issued to each person arriving before 7.45am, with seven shoppers winning Tower Air Fryers and one winning a Daewoo Double Drawer Air Fryer. Five other customers won the opportunity to take part in a 90-second supermarket sweep-style trolley dash to fill their trolleys for free.

Adrian Chick, Store Manager at The Food Warehouse, said the team was 'so pleased to welcome shoppers' and noted that 'people started queuing from 5.30am'. The store is offering exclusive deals between 3 and 10 November. Kristian Barrett, Chief Operating Officer at Iceland Foods, said the opening would give 'even more local residents' access to 'amazing deals' alongside frozen, grocery and fresh foods.

Read the report

• Shoppers queue from 5.40am for opening of Food Warehouse at North Wales retail park!Iceland Foods officially opened its brand-new The Food Warehouse store in Holyhead, with 114 customers eagerly waiting in line for the doors to open!The Leader · 5 Nov, 08:00

In this story: Iceland Foods · The Food Warehouse · Holyhead · Anglesey · Adrian Chick · Kristian Barrett

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