Vegan complains to watchdog over Greggs 'no turkey' advert
Summarised from 4 outlets · Updated 4 Nov, 08:47 · Archive
A vegan has complained to the Advertising Standards Authority that Greggs's 'all taste, no turkey' slogan could mislead customers into thinking the Festive Bake is meat-free.
Sharon Nixon, a 55-year-old accountant, has complained to the Advertising Standards Authority about Greggs's Festive Bake advertisement. She says the slogan 'all taste, no turkey' could mislead customers into thinking the pastry is suitable for vegans or vegetarians.
Greggs states that the Festive Bake contains chicken, smoked ham hock, bacon and pork stuffing. The company notes on its website that it has filled the bakes with chicken since 2009 and uses the slogan alongside this explanation.
Ms Nixon acknowledged that the pastry does not technically contain turkey, but argued that the wording was not sufficiently clear to customers. She said: 'When a product is marketed as no turkey, it is entirely reasonable to assume that it is an alternative to turkey, made from plant-based ingredients, or at the very least suitable for vegetarians.' She raised concerns about someone purchasing the product for a vegetarian or vegan family member based on a misunderstanding of the slogan.
The Advertising Standards Authority said it had received a number of complaints that the campaign could give a misleading impression that the product did not contain meat. A spokeswoman stated: 'These complaints are being assessed to determine whether there are grounds for further action. But for clarity, we're not currently formally investigating.'
Ms Nixon has called on Greggs to make it clearer when a product contains meat.
How it is being reported
- Vegan reports Greggs to watchdog over claims 'no turkey' ad 'misleads vegans'Vegan Sharon Nixon has reported a Greggs Festive Bake advert over its 'all taste, no turkey' slogan.NW Evening Mail · 4 Nov, 08:19
- Vegan reports Greggs to watchdog over claims 'no turkey' ad 'misleads vegans'Vegan Sharon Nixon has reported a Greggs Festive Bake advert over its 'all taste, no turkey' slogan.Westmorland Gazette · 4 Nov, 08:19
- Vegan reports Greggs to watchdog over claims 'no turkey' ad 'misleads vegans'Vegan Sharon Nixon has reported a Greggs Festive Bake advert over its 'all taste, no turkey' slogan.News & Star · 4 Nov, 08:19
- Vegan reports Greggs to watchdog over claims 'no turkey' ad 'misleads vegans'Vegan Sharon Nixon has reported a Greggs Festive Bake advert over its 'all taste, no turkey' slogan.Whitehaven News · 4 Nov, 08:19
In this story: Sharon Nixon · Greggs · Advertising Standards Authority
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