Chinese car brands have deep roots in Australian market

Summarised from 2 outlets · Updated 10 Oct, 22:54 · Archive

GWM, a Chinese automaker, is marking 18 years in Australia and is now the country's sixth best-selling vehicle brand.

GWM is marking 18 years in the Australian market with an anniversary campaign and October promotions across its SUV and ute range. Great Wall vehicles, the original GWM brand, launched in Australia on 24 June 2009 through independent distributor Ateco, introducing the SA220 and V240 utes. This gives GWM 17 years since its original Australian launch.

The company's early years were disrupted by a distribution dispute that halted new imports during the Ateco era, though remaining stock continued to sell. Factory-controlled distribution began in 2016, when the Great Wall name was phased out in favour of GWM. By September of the current year, GWM had become Australia's sixth best-selling vehicle brand.

Haval, now considered a GWM sub-brand in Australia, launched separately in October 2015 with the H2, H8 and H9 models, giving it 11 years of local history. Tank and Ora are also sold as GWM sub-brands in Australia, though they operate as independent brands in their home market.

How it is being reported

• How long Chinese auto brands have been in AustraliaGWM’s latest anniversary campaign is a reminder that several Chinese brands have Australian histories stretching back well over a decade.The West Australian · 10 Oct, 22:33
• How long Chinese auto brands have been in AustraliaGWM’s latest anniversary campaign is a reminder that several Chinese brands have Australian histories stretching back well over a decade.Perth Now · 10 Oct, 22:33

In this story: GWM · Great Wall · Haval · Australia

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