Waitrose apologises for wrong image on Yule Log Sausage Roll

Summarised from 2 outlets · Updated 25 Oct, 08:32 · Archive

Waitrose has apologised after displaying the wrong image for its No.1 Yule Log Sausage Roll on its website. The product, weighing 0.85kg, has returned as part of the supermarket's Christmas 2026 range. It is described as a sharing sausage roll with a filling of pork, turkey, ham and chestnut, made with rich pork stock and seasoned with sage, pepper, rosemary and thyme, wrapped in crisp pastry.

Waitrose said it had mixed up images of its Logs with its Wreaths while preparing its festive offerings. A company spokesperson said: 'Yule never believe the pastry pickle we got ourselves into. Our customer care team has contacted everyone impacted to prevent anyone getting tied up in knots – we're very sorry for any inconvenience caused.' The correct image has now been added to the website.

The supermarket also recalled Gilbert's Kosher Chopped Liver (250g) because of an undeclared allergen: wheat (gluten). Shoppers were told not to consume the product and to return it for a refund.

How it is being reported

• Waitrose forced to apologise after making Christmas food error on its websiteWaitrose has apologised after the wrong image appeared online for its No.1 Yule Log Sausage Roll.Bournemouth Echo · 25 Oct, 07:45
• Waitrose forced to apologise after making Christmas food error on its websiteWaitrose has apologised after the wrong image appeared online for its No.1 Yule Log Sausage Roll.Dorset Echo · 25 Oct, 07:45

In this story: Waitrose · Gilbert's Kosher Chopped Liver

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